From No’s to Yes’s: How Kleer Skincare Stayed True to Its Values in Packaging
Hey there, skincare enthusiasts!
Are you ready to take a trip with me? Today, we’re going on a journey with Kleer Skincare to learn about their adventure in designing and creating their packaging. And let me tell you, it was a wild ride!
Inclusivity, sustainability, and efficacy for all skin types and tones, especially sensitive skin, are the core values of Kleer Skincare. So, naturally, when it came to packaging, Kleer knew they had to stay true to their beliefs.
After tirelessly searching for a supplier that aligned with their values, Kleer finally found a company that used recycled materials, paper, and plastics to create their packaging. But wait, it wasn’t all sunshine and rainbows yet. One supplier even suggested that they use unrecycled material and print on it to make it look recycled. Can you believe it? That’s like putting lipstick on a pig and calling it a supermodel. No, thank you!
Once Kleer found the right supplier, they got to work on creating their packaging. And, boy, did they face another major obstacle. Kleer wanted to add a custom tool to the dye-cut “K” that appears on the outer box. They were met with many “No, it’s not possible” responses, but they didn’t give up. They kept pushing until they got the “YES” they were looking for, and it worked perfectly.
Kleer’s box design has even won multiple awards for its unique design. The box’s design and color express Kleer’s goal of helping its customers feel seen. Kleer understands that inclusivity and diversity are essential, and they make sure their packaging reflects that.
Now, let’s talk about something that’s close to Kleer’s heart — sustainability. Did you know that cosmetic packaging is one of the leading causes of waste on our planet? It’s true! In fact, according to a study, the beauty industry generates 120 billion units of packaging per year. That’s enough to fill the Empire State Building nine times!
But, Kleer Skincare is doing its part to combat this issue. They understand the importance of using recycled materials in their packaging. Recycled paper packaging is vital in reducing the impact on the planet. It conserves resources, reduces pollution, and saves energy. Plus, it’s just a better look for our planet.
Sustainability isn’t just a buzzword for Kleer Skincare; it’s a way of life. They believe that everyone can make a difference in protecting our planet, no matter how small the action. And by using recycled materials in their packaging, they’re making a big difference.
So, there you have it, folks! Kleer Skincare’s journey in creating their packaging was a rollercoaster ride, but they stayed true to their values and created something amazing. And, in doing so, they’re doing their part in protecting our planet. So, next time you’re looking for skincare products, remember to choose products that are sustainable and make a difference. Because when it comes to saving our planet, every little bit counts.
By: Samuel Shah