Breaking Beauty Barriers: How Kleer Skincare is Championing Diversity

Kleer
3 min readMar 29, 2023

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An image showcasing inclusivity, featuring four arms of different shades holding Kleer skincare products. Two arms are fair-skinned, one arm is olive-toned, and one arm is dark-skinned. The products held in the picture are a Kleer jelly cleanser tube and a Vitamin C moisturizer tube. The focus is on the diversity of the arms, indicating that the Kleer skincare line is designed for all skin types and shades. The image promotes inclusivity and celebrates diversity

At Kleer skincare, we understand the importance of inclusivity and diversity in the beauty industry. For us, inclusivity is not just a buzzword but a core value that guides everything we do. We believe that everyone deserves access to quality skincare products regardless of their skin tone, age, gender or socioeconomic background.

Inclusivity, to us, means providing equal representation, accessibility and affordability. It means acknowledging the unique needs and concerns of different skin types and tones and creating products that cater to those needs.

We are committed to embracing individuals of all backgrounds through our thoughtful marketing campaigns and creating products that reflect our inclusive brand ethos. We believe that beauty comes in all shapes, sizes, and colors and should be celebrated as such.

We are proud to be part of a growing movement in the beauty industry towards greater representation and inclusivity. Many brands are making strides towards diversity and inclusivity, by expanding their shade ranges, featuring models of different ages, sizes, and skin tones, and collaborating with influencers from diverse backgrounds.

Fenty Beauty, for example, has set the standard for inclusivity in the beauty industry with its extensive shade range, which caters to people of all skin tones. The brand has also been praised for its use of diverse models in its advertising campaigns. Similarly, Glossier has been commended for its use of models of different ages and skin types in its marketing materials.

At Kleer skincare, we are proud to be part of this movement towards greater inclusivity and diversity in the beauty industry. We are committed to creating products that work for everyone and to showcasing the beauty of all skin types and tones. We believe that true beauty comes from embracing our differences and celebrating what makes us unique.

An image shows an Asian woman with flawless skin smiling brightly as she holds a tube of Kleer skincare jelly cleanser in her hand. She exudes confidence and radiance, with her short dark hair. The focus is on the product in her hand, which is a bright orange tube with perwinkle lid filled with a clear gel-like substance, indicating its refreshing and gentle nature.

In conclusion, inclusivity and diversity are essential values that should be at the forefront of every brand’s ethos. At Kleer skincare, we believe that everyone deserves access to quality skincare products, and we are committed to creating a brand that celebrates the diversity and beauty of all individuals.

We are committed to embracing individuals of all backgrounds through our thoughtful marketing campaigns and creating products that reflect our inclusive brand ethos. We are proud to stand alongside other brands that are making strides towards diversity and inclusivity, like Fenty Beauty and Glossier.

As we continue on our mission to create a more inclusive and diverse beauty industry, we invite you to join us. Let’s celebrate the beauty of all skin types and tones and work together to ensure that everyone has access to quality skincare products. Together, we can make a difference.

Thank you for supporting Kleer skincare and our commitment to inclusivity and diversity. We can’t wait to see what the future holds for the beauty industry.

Kriston Shah

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Kleer

Modern skincare should actually…care. About sustainability, inclusivity, and compassion. About the ingredients it uses and the partners it chooses.